It’s already been a year to remember for Kendrick Lamar.
In February, he scored multiple Grammys for his single “i.” The next month, his sophomore album, To Pimp A Butterfly, flew to No. 1 on the Billboard 200. In April, he announced that he was engaged to his longtime girlfriend, Whitney Alford.
In May, he appeared on Taylor Swift’s “Bad Blood,” which helped him land his first Billboard Hot 100 No. 1. June brought us the “Alright” video, July gave us the release of his unifying Reebok sneakers and this month he was featured on Compton, Dr. Dre’s first album in 16 years.
His year — and month — may be getting a whole lot more memorable this weekend, though.
“Alright” scored a nomination for Video of the Year at Sunday’s VMAs, and that’s just scratching the surface on the redesigned Moonmen he could take home to Compton. The black-and-white vid is also up for Best Male Video, Best Hip-Hop Video and Best Direction.
“Alright” is certainly deserving. The Colin Tilley-directed spot offers a powerful narrative, which is shot beautifully and clocks in at almost seven minutes, giving it a film-like feel.
“The whole world we created is like a fantasy, a dream world,” Tilley told MTV News when the video was released. “When Kendrick’s floating through the city, that’s him being like a superhero to these kids, him being something these kids can aspire towards. So, when they look up, it’s almost like it’s Superman, but it’s this world we created.”
Will “Alright” win? Who knows. But even if doesn’t, Dot could earn his stripes in other ways.
In total, 13 nominations are attached the 27-year-old — some of those are for solo work and some are for features. That’s more than anyone else.
“Bad Blood” scored nominations for Video of the Year, Best Collaboration, Best Art Direction, Best Cinematography, Best Direction, Best Editing and Best Visual Effects. Plus, “Never Catch Me,” K. Dot’s Flying Lotus collab, earned nominations for Best Choreography and Best Cinematography.
Something tells me — based on the way she is in general, the way she views Kendrick and the way she’s been acting on tour — that if Taylor takes home any (or all) of those awards, she just may invite her rapping friend up to the stage for some much-deserved shine.
Either way, fans are behind him and are going to continue to show love for Dot.
Kendrick’s video should win every VMA it’s nominated for. It’s flawless.
— I Stan For Robyn (@hitseeker_) August 11, 2015
Kendrick better win the VMA for Video Of The Year.
— L. (@voidonika) August 12, 2015
VMA’s in a weeks time! So nervous for Kendrick
— A•L•R•I•G•H•T (@ReeBonnySA) August 23, 2015
If he gets the recognition, that’s awesome — and undoubtedly deserved. But even he doesn’t win anything, and even if she doesn’t bring him onstage if she does win, there’s at least one thing we can count on: He’s going to continue to make impactful art that we’ll be able to enjoy for years.